NYC LDN

Rafi Properties

Rafi Properties

Client Rafi Properties Sector Corporate Share LinkedIn Twitter Email
We helped create

Brand Strategy & Messaging
Copywriting
Identity System
Website Design
Stationery
Advertising
Content Creation
Content Management

The Power of Together.

Rafi Properties (Rafi) is a socially-driven real estate firm that owns, develops, and manages commercial and residential properties in Boston and Hong Kong. Radically committed to motivating change and promoting discovery, they challenge the conventions of today to enrich communities and create destinations that put people first. Proudly invested in more than just real estate, Rafi supports inclusivity, creativity, and places that bring humans together, for good 

Our team was engaged by Rafi to refresh their brand and create a cohesive market presence that reflects their aspirational approach. Inspired by their strong values, we transformed their unwavering people-first mentality into an expressive brand that calls attention to the invigorating way they serve communities. 

From the beginning, we set out to create a brand that wasn’t beholden to real estate’s norms. An energizing orange stands apart as their primary color, a striking representation of what makes them different: their warm collaborative spirit. That dynamic spirit continues throughout via a notebook-inspired design system that features animated content layouts, hand-drawn graphic elements, and varied entry points that invite users to discover more about Rafi through uniquely compelling interactions. 

Two contrasting typefaces play off each other, creating a strong sense of approachability and setting the stage for bold, yet engaging language choices that emphasize Rafi’s purpose-driven perspective of real estate. From leading headlines to supporting verbiage, every piece of copy reinforces the brand’s welcoming confidence, while addressing their grander vision of innovating for good. Ultimately, this ambitious voice builds on our inventive design system and forward-thinking strategy, sparking a legacy brand that challenges assumptions, pushes boundaries, and welcomes everyone to join in building a better tomorrow.

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Rafi’s dreamer spirit and collaborative vision are evident in every aspect of this brand refresh, all of which thoughtfully celebrates their ongoing inspiration: the power of human connection.

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Rafi Properties
Boston, MA