In today's crowded markets, design can turn a good business into a great business. That's what Rare Breed is all about. Anything else is just decoration.

A Meeting of Minds

Established in 2005, Rare Breed is an award-winning creative agency based in Central London, built around a core of expert, experienced design consultants.

Tony Williams and Rob Wade, the agency’s founders, have both worked at a number of the world’s top ten design groups, and met when they worked at Saatchi & Saatchi.

The whole team believes passionately in the potential of great design to make a difference to any organisation. It was this shared passion that originally inspired the vision of Business Smart Design, and the inception of Rare Breed.

How We Work

For us, design begins not in front of a computer but around the table, getting to know your business and what you need to achieve.

Throughout every project, we work closely with you to ensure we stay focused on your core strategy. That way, we can be sure of producing concepts to engage and persuade your audience – with tangible results.

We care very much about the details of design, but we don’t even think about them until we understand the problem they’re trying to solve. It’s about doing the best for your business, not serving our artistic egos.

Leadership team

We are a clear-thinking and straight-talking creative team, with proven experience in attainting significant commercial value. Together we are committed to building lasting relationships with our clients and their brands.

Our Clients

Awards

Since we launched in 2005, our work has collected a number of awards.

2017

Graphic Design USA
Chartered Insurance Institute
Annual Report and Accounts

Graphic Design USA
Many Hands
Brand Identity

Graphic Design USA
Bloggs
Brand Identity

Graphic Design USA
Colliers International
Brochure

2016

Transform Awards Europe
Chartered Insurance Institute
Insurance Made Simple

Insurance Marketing
and PR Campaign of the Year
Chartered Insurance Institute
Insurance Made Simple

Insurance Times
Customer Champion of the Year
Chartered Insurance Institute
Insurance Made Simple

CorpComms Awards
Chartered Insurance Institute
Insurance Made Simple

MoneyAge Awards
Chartered Insurance Institute
Insurance Made Simple

Graphic Design USA
IMImobile
Brand Identity

2015

Graphic Design USA
Enables IT
Brand Identity

Graphic Design USA
City University London
Brochure

Graphic Design USA
Finsbury Food Group
Annual Report and Accounts

2014

Transform Awards Europe
Extraction Sector
Man Oil Group
Best Visual Identity
Bronze Award

Graphic Design USA
Man Oil Group
Brand Identity

Graphic Design USA
FE Precision
Product Brochure

2013

Graphic Design USA
Happy Tenant Company
Brand Identity

Graphic Design USA
FE Research
Product Brochure

Graphic Design USA
Charlotte Cornelius
Brand Identity

Graphic Design USA
QVC
Publication Design

Graphic Design USA
Corsham RFC
Brand Identity

2012

Graphic Design USA
Bob & Co
Digital Media

Graphic Design USA
Gourmet Burger Kitchen
Brand Identity

Graphic Design USA
Rosenblatt Solicitors
Publication Design

2010

Graphic Design USA
Rare Breed
Self Promotion

Graphic Design USA
Real Estate Arts
Self Promotion

Published

Rockport
Design: Paper

Print Magazine

Design Week

Communication Arts

It’s Nice That