Designed to evoke a sense of movement, the visual identity leverages a customized typeface to mimic a connective flow with unique details that respond to the context of the narrative and channel visitors through the brand experience. Each line of language leads to another, amplifying the momentum of each moment. A monolithic color palette reflects the contemporary design of the property, while purposefully directing the focus to the verbiage and visuals. Select instances of green are used to highlight key points, while also portraying LINQ’s distinct energy and biophilia.
The refreshed brand is authentically aspirational, building on the facets of modern connection that prove LINQ to be a sophisticated work environment for collaborating, innovating, and putting your best ambitions forward.