Lionsback Resort

Lionsback Resort

Client Invent Development Partners Sector Mixed-use Share LinkedIn Twitter Email
We helped create

Brand Strategy
Art Direction
Identity System
Brochure Design
Website Design
Site Signage
Content Creation
Content Management

A Home Base To Explore It All.

Proudly set amongst the rugged, breathtaking scenery of Moab, Utah, Lionsback Resort is a basecamp with a premium, understated edge that calls to curious explorers seeking natural beauty. Mindfully designed by HKS Architects, this intrepid destination was forged from the earth with unwavering respect for the wild and a bold vision for authentically connecting travelers to new terrains.

Our team collaborated with Invent Development Partners to transform this property into an iconic brand, led by the core ideals of sustainability, adventure, and high-end hospitality. Inspired by genuine promises of discovery and self-discovery, we left no rock unturned to create a timeless identity that confidently answers the appetite for relaxing, recharging, and venturing out into the great unknown. 

Purposefully reflective of the surrounding environment, Lionsback Resort brings an air of earthy sophistication to the world of adventure. A thoughtfully curated terrestrial color scheme pairs with textured graphics and expansive landscape photos to express the unrivaled possibilities for play and respite. Balanced type choices ensure that every visual feels modern, confident, and welcoming. 

Daring language and poetic headlines express the unique Lionsback Resort experience, catering to the active lifestyles of its coterie of residents and guests. Imaginative street and casita names are borrowed from nature, carrying the essence of the brand off the page into real life. Together, a custom design system, vibrant storytelling, and research-backed strategy form a legacy brand that creatively represents the enthralling possibilities of the high desert. 


Every detail of this brand is an unapologetic celebration of the desert’s ruggedly untameable disposition.


All 29 Phase 1 casitas were purchased within 24 hours of the website release.

Lionsback Resort
Moab, UT