NYC LDN

Paul Sutton Bourbon

Paul Sutton Bourbon

Client Paul Sutton Bourbon Sector Corporate Share LinkedIn Twitter Email
We helped create

Brand Strategy
Copywriting
Design
Art Direction
Identity System
Packaging
Website Design
Advertising
Content Creation
Content Management

A Bourbon Legend Reborn.

Steeped in tradition and seven generations in the making, every bottle of Paul Sutton Bourbon® is meticulously distilled from a 100-year-old family mash recipe and then given new life through modern day bourbon science. Small-batch and crafted using Alabama sweet corn, this premium grain-to-glass bourbon sings the praises of the South in every pour.

We partnered with the Sutton family to develop a compelling identity and bottle design to communicate both the family’s story and its commitment to tried-and-true production methods, in so doing positioning Paul Sutton Bourbon® as a first-choice, top-shelf selection for dabblers, enthusiasts and connoisseurs alike.

Speaking both to the hand-crafted nature of the spirit and the captivating family story behind it, the identity incorporates sophisticated, timeless design elements with warm notes of Southern hospitality that invite consumers to participate in the Sutton family legacy.

A custom logotype has been developed to add to the unique character of the brand and position it among the premium bourbon category; an accompanying suite of bespoke design marks incorporating classic typefaces and line drawings adds both depth and breadth to the brand while celebrating a history that stretches back seven generations. These are complemented by a bold and sophisticated earth-toned color palette that, together with black-and-white Polaroid-style photography, evocatively illuminates the Sutton family history and the brand’s authentically home-grown roots.

Referencing the old-fashioned flasks that housed Grandpa Sutton’s original bourbon, the bottle design incorporates tailored moments that straddle both past and present. Sharpened corners, tapered sides, a highball glass-inspired base and a wax seal stamped with the family crest celebrate the spirit’s hand-crafted nature, while extensive debossing including a span of seven rays on the bottle’s reverse speaks both to the brand’s heritage and the signature recipe found within. The result is a striking, tactile object that stands apart on the shelf.

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The identity incorporates sophisticated, timeless design elements with warm notes of Southern hospitality that invite consumers to participate in the Sutton family legacy.

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Paul Sutton Bourbon
DANVILLE, KY