The Parisian theme has been executed throughout the brand photography and Estate’s interior design, with both the color palette and toile pattern appearing throughout the building’s amenities, as well as across its gift packaging and bespoke branded items. Further applications include print and digital promotional materials, a new stationery suite, curated move-in gifts, out-of-home campaigns, direct mailers and retail window signage, all of which together create a seamless visual experience.
This holistic branding approach, together with our close collaboration with Brookfield and their design and marketing teams, has furnished Estate with a clear, unique and charming brand story infused with curated moments of delight, distinguishing it in a highly competitive market.
