A new visual identity was developed using elements from the CII’s coat of arms to build on the organisation’s symbolism and rich history. In contrast to the complexities of the original, a simplified line style portrayed a more sophisticated, contemporary organisation.
An important consideration was that the system needed to be scalable to work across the variety of sub brands, faculties and societies, bringing them all together under one umbrella that would reflect a shared purpose, and provide a platform for future expansion.
