Tony Williams

A graduate of the prestigious London College of Printing, Tony’s has held creative leadership roles in many of London’s leading design consultancies, including Metropolis 88, Design House and Saatchi & Saatchi. He has worked with prestigious brands including Schroders, Lloyds TSB, Toyota, Mercedes-Benz, Jaguar Land Rover and Yves Saint Laurent, before co-founding Rare Breed.

Built on the principle of ‘results driven design’, Tony co-founded Rare Breed in 2005, with the purpose of delivering greater value to brands. An enviable client list followed, including The Credit Suisse, Serco, Travelex, Finsbury Food Group plc and The Chartered Institute of Loss Adjusters.

His successes include designing the set of Royal Mail Stamps for the 1996 Olympic Games. Photographed by the world renowned Nick Knight, they won a prestigious D&AD Award and were reissued to celebrate the London 2012 Olympic bid. His other accolades include Transform Awards Europe for Brand Identity, as well as numerous American Graphic Design Awards (GDUSA) for Brand Identity, Annual Reports and Literature.