Black-and-white photography embodies the strategic idea of “work hard, play hard”, showing young professionals stripping away the suits to embrace a more expressive way of life. Tough-talking copy and text-only banners challenge audiences to step up to the plate. Meanwhile, a ubiquitous home plate icon signals that The Ballpark is both a place to start your play and a point to return to.
The identity has proven a winning strategy for The Ballpark, which has since signed early leases with Atlas Brew Works, Knead Hospitality and Gatsby, Compass Coffee, Union Kitchen Grocery and Cold Stone Creamery.
