Body and soul


Sferik provide ‘personal service’ in the import and distribution industry. Sourcing quality health and wellbeing products from across the world, and supplying health and beauty stores throughout Turkey.

As well as creating the naming, proposition and identity for the Sferik masterbrand, as well their product brand, Orien. The identity is derived from the old stencil artwork found in the distribution trade of old. And the fifteen slabs and colour ways that form the Sferik brandmark, also make up the Orien brandmark, creating a shared DNA. This contemporary identity, supported by a bold colour palette delivers a impactful identity system, currently unlike anything seen in the sector.