Baking brilliance

Finsbury Food Group

Finsbury Food Group is an award-winning manufacturer of a diverse range of cakes, bread and other speciality baked goods for major UK retailers and foodservice providers. We have worked with them for over 10 years, providing strategic branding and design services to support their continued expansion through organic growth and targeted acquisitions.

We recently communicated their purpose, strategy and operating principles across the organisation. This provided the framework for their latest annual report, highlighting the impact of their actions upon specific areas of the business. Delivered in both print and digital formats, this year’s report really packed a punch – providing the opportunity to demonstrate the relationship between purpose, operating principles and KPIs. We also created a clear and informative business model, formally depicting their value-creation process to their shareholders.