Finsbury Food Group is an award-winning, speciality bakery manufacturer. It produces a diverse range of cakes, bread and bakery snack products for major UK retailers and foodservice providers. Finsbury’s continued expansion is based on a combination of organic growth and targeted acquisitions.
Their recently implemented purpose, strategy and operating principles provided the framework for this year’s annual report, highlighting the impact of their actions upon specific areas of the business. Delivered in both print and digital formats, this report provided the opportunity to demonstrate the relationship between purpose, operating principles and KPIs. We also created a clear and informative business model, the first time the company had formally depicted their value-creation process.