Baking brilliance

Finsbury Food Group

Finsbury Food Group is an award-winning, AIM listed manufacturer of cakes, bread and speciality baked goods for major UK retailers and foodservice providers. We have worked with them for over ten years, providing strategic branding and design services to support their continued expansion through organic growth and targeted acquisitions.

Rare Breed previously worked with Finsbury to develop their purpose – Baking Brilliance Makes Every Day Special. It’s a statement that continues to underpin all communications, including their annual report and has been a vital guiding principle as they weathered the myriad recent challenges.

The latest annual report represents a full year of trading in the pandemic, as well as six months trading post-Brexit. We built the report around the theme of Resilience and Brilliance, demonstrating how their strategy and operating principles combine with their purpose to deliver impressive results, even in the most challenging of circumstances.