Collaborating with both the developer and Savills, our brief was to create an identity and marketing materials that would create differentiation and maximise cut through in a busy marketplace where competition from other much larger developments (with budgets to match) was fierce.

While many new builds might look to emulate the loft style, we needed to communicate the authentic origins of this building, with its original Crittall windows and large open spaces. Importantly, the brand story also needed to be powerful enough to persuade potential customers to buy off-plan.