Meet Holly, the newest member of the Rare Breed team. Our reference point for all things millennial and our cultural guide for the Next Big Thing, Holly’s unflappable demeanour and ability to take everything in her stride are equally useful in working to client deadlines as they are in handling the cut and thrust of our team meetings.
Rare Breed in 4 words…
Idea led, great design
I’d be rich if I had a pound every time a client says…
This will be the last round of edits
If I hadn’t become a designer, I’d be…
I wanted to be a marine biologist – until I found out it was all science and not just swimming with dolphins!
My dream project would be…
Branding and placemaking for a city or country
My design superpower is…
Attention to detail
Most likely to say…
Shall we get another drink?
Least likely to say…
Anything negative
Most memorable client moment…
Working with Wandsworth Borough Council to engage with the local community surrounding the York Gardens regeneration scheme. It gave me a great insight to the importance of positive engagement with local people and the difference it can make to improving a place brand.
Proudest Rare Breed moment…
The launch of Kernow Glynn, I really enjoyed working on the project and seeing it all come together
My ambition for Rare Breed is…
To continue creating great design for clients that we enjoy working with
If we could be based anywhere else in the world instead of London, it would be…
Berlin
The pandemic has taught us…
What is important!
My biggest design inspiration is…
Life (!)
Not a lot of people know…
I love going to a gong bath for meditation, I was sceptical at first but there are actually a lot of benefits to lying on the floor under a blanket, listening to a gong for an hour!
After work on Friday, I am most likely to…
Go to the pub
Never trust a designer who says…
It is the final version
Good design is…
Meaningful (and beautiful!)