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Vitre

Vitre

We partnered with Wonder Works Development to develop a graceful, refined brand identity to express Vitre’s offer of accessible luxury on the Upper East Side to prospective buyers.

Client Wonder Works Development Sector Residential Share LinkedIn Twitter Email
We helped create

Research
Naming
Copywriting
Design
Art Direction
Identity System
Marketing
Website Design
Advertising
Video Animation
Photography
Signage
Leasing Center
3D Visualizations
VR Experience
Interior Styling

Reframing the Upper East Side.

Located on the Upper East Side, Vitre is a unique condominium combining sophisticated design with superior materials and elevated by a stunning glass façade. With a name from the French for “window”, Vitre adds an unforgettable contemporary touch to a setting known for its culture, cosmopolitanism and haute couture.

With its emphasis on quality of experience, Vitre is a high-caliber boutique development of 48 units ranging in 522 SF to 1,417 SF crafted to appeal to prospective owner-occupiers.

We partnered with Wonder Works Development to develop a graceful, refined brand identity to express Vitre’s offer of accessible luxury on the Upper East Side to prospective buyers.

Drawing inspiration from the building’s name, a window-like device becomes a frame through which the building and the neighborhood are seen. This device also fuses with the golden mean to become the Vitre monogram, itself providing a nod to the idea of a window. Eloquent yet understated copy and lavishly evocative imagery further the effect. Flexible and adaptable, the identity centers around the notion of reframing luxury.

The identity is supported by a website, advertising, print collateral and environmental branding that have together driven increased interest and inquiries.

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Looking through the window of our new identity, we were able to communicate a more coherent and compelling story. The solution was genuine and welcoming, signalling a cosmopolitan sophistication and a new vision of luxury for the upper east side.

Results

2018 HOW International Design Awards Merit Award — Identity

Vitre
NEW YORK, NY