Drawing inspiration from the building’s name, a window-like device becomes a frame through which the building and the neighborhood are seen. This device also fuses with the golden mean to become the Vitre monogram, itself providing a nod to the idea of a window. Eloquent yet understated copy and lavishly evocative imagery further the effect. Flexible and adaptable, the identity centers around the notion of reframing luxury.
The identity is supported by a website, advertising, print collateral and environmental branding that have together driven increased interest and inquiries.
